Tuesday, June 9, 2020

First virtual Trade Fair of India


The Export Promotion Council for Handicrafts hosted a four day virtual fair for around 200 Indian Exporters. The exporters were mainly from the industries of fashion jewelry and accessories

Highlights

  • The four-day fair that was conducted online focused on markets such as Europe and United States. 
  • The fair generated business opportunities of Rs 153 crores. 
  • Every seller was provided with a virtual stall.

Working

  • As an overseas buyer clicks on a stall, he will be directed to the photographs and videos of the product of the seller. 
  • If the buyer is interested, he will be provided with the links of immediate interaction through Zoom or Skype. 
  • If he places the order, he will be delivered through courier services.

Benefits

  • Usually the sellers had to spend around Rs 1.5 lakhs to Rs 2 lakhs to install a physical stall. 
  • This time, their expenses was just Rs 10,000 to showcase their products in a virtual stall. 
  • This helped several small exporters to participate in the virtual fair.

Future Plans

  • The Export Promotion Council for Handicrafts will now adopt the method for other goods and services. 
  • Also, it is to scale the virtual export fair to cover products in fashion, lifestyle, textiles, home, furniture. 
  • Around 3,000 to 50,000 buyers are expected to participate in such future fairs.

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