The Export Promotion Council for Handicrafts hosted a four day virtual fair for around 200 Indian Exporters. The exporters were mainly from the industries of fashion jewelry and accessories
Highlights
- The four-day fair that was conducted online focused on markets such as Europe and United States.
- The fair generated business opportunities of Rs 153 crores.
- Every seller was provided with a virtual stall.
Working
- As an overseas buyer clicks on a stall, he will be directed to the photographs and videos of the product of the seller.
- If the buyer is interested, he will be provided with the links of immediate interaction through Zoom or Skype.
- If he places the order, he will be delivered through courier services.
Benefits
- Usually the sellers had to spend around Rs 1.5 lakhs to Rs 2 lakhs to install a physical stall.
- This time, their expenses was just Rs 10,000 to showcase their products in a virtual stall.
- This helped several small exporters to participate in the virtual fair.
Future Plans
- The Export Promotion Council for Handicrafts will now adopt the method for other goods and services.
- Also, it is to scale the virtual export fair to cover products in fashion, lifestyle, textiles, home, furniture.
- Around 3,000 to 50,000 buyers are expected to participate in such future fairs.
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