Bharat Market: National E-Commerce Marketplace launched by CAIT

A National E-Commerce Market place was launched by Confederation of All India Traders (CAIT) called “Bharat Market”.

Highlights

• The e-commerce market place will integrate the capabilities of technology companies in order to provide end to end services. 
• The portal will include participation of retailers and aims to bring 95% of retail traders into the platform. 
• It will mainly focus on technology companies to provide end to end services.
• The initiative is to be guided and supported by the Ministry of Commerce and Industry.

Measures by GoI

• The government of India has taken several measures to develop e-commerce market in the country. 
• Recently, around 200 mandis were added to the E-NAM platform. 
• Today there are around 785 mandis operating under the platform. 
• E-Nam is the National Agricultural Market that was launched in 2016.
• Also, the Government of India announced that the Common Service Centres were to take over village level online retail chain. 
• These centres are to do the jobs of Flipkart and Amazon in villages.

E-commerce Policy

• The Draft E-Commerce Policy had been released by Department for Promotion of Industry and Internal Trade. 
• The policy aims to address issues of data privacy and consumer protection. 
• The policy also focuses on individual rights over holding data. 
• It restricts cross-border data flow.